Risq is a UK-based nutritional supplement company focused on fitness.
The problem they encountered was that their old brand identity was too focused on a younger gym audience, didn’t come across as professional, and lacked cohesion. The biggest challenge with the new brand identity was therefore to create cohesion, since Risq also has a “medicinal” line that has a different look and feel.
Daarom hebben we de nieuwe huisstijl ontwikkeld met als basis een herkenbare layout en typografie die op elk product terugkomt, zo blijft er de vrijhijd om meerdere kleuren te gebruik terwijl de huisstijl toch herkenbaar blijft.
3D renders
3D Visualization
By using 3D visualization, we were able to finalize the product photos and advertisements even before the final label design had been delivered. This allowed Risq to go live immediately once they had their first batch of supplements ready for shipment.
Expansion of the corporate identity
RISQ Medicinal
As mentioned earlier, in addition to its pre-workout products, Risq also offers a line of health supplements focused on general health.