Videography by Edou Hoekstra
ExpoMetro Rome
ExpoMetro gives artists from all over the world a stage on huge billboards in well-known cities. This edition took place in Rome. We were commissioned to capture the entire event in photo and video, especially the moment the artists saw their own work displayed large in the city for the first time.
The challenge
Connection between the artists
The billboards are impressive, but the real photo lies in the reactions around them. In the morning and evening, we captured how the artists saw their work on the street for the first time and how they connected with one another. That connection between makers, far from home, was the heart of this documentation.
Videography
While the photos freeze the moment, the video brings back the atmosphere: the sound of the city, the movement of the people, the scale of the billboards. Edou captured the moving side, so that alongside the photo series there’s also a film that lets the whole event breathe.