Risq is a UK-based nutritional supplements company focused on fitness.

The problem they ran into was that their old brand identity was too focused on a younger gym audience, came across as unprofessional and lacked cohesion. The biggest challenge in creating the new identity was making it cohesive, as Risq also has a ‘medicinal’ line with a different look and feel.

That’s why we built the new identity around a recognisable layout and typography that return on every product. This leaves us free to use multiple colours while keeping the brand recognisable.