Nordicos
Nordicos is a duo of freestyle footballers who give workshops, shows and training sessions across the Netherlands. Their previous brand identity felt too busy and outdated. They were looking for a visual identity that better matched their energy: creative and distinctive, but also approachable and professional.
Logo development
The challenge
Nordicos’s old logo was too detailed, which made it difficult to use on clothing, online and in print. The brief was to design a new logo combining three elements: an eagle, a football and a shield, while staying instantly recognisable in a simple form.
We also got to expand the brand identity with a modern colour palette, typography, logo variations and a new kit design.
Brandbook
Documenting the brand identity
To keep the new brand identity consistent, we documented it in a set of brand guidelines. They describe the logo variations, rules, colours and typography, so external parties can work with them too.
